The Millennial Dialogue

Engaging and creating a better understanding of the priorities and values of millennials

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The most comprehensive and far-reaching
international survey of millenials
ever taken

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Our Aims:

#01

To apply new methods of ‘connected research’ technologies to the engagement and understanding of Millennials, across the democratic world.

#02

To explore the ways in which political parties, politicians and public officials can engage with this generation and build trust among them in a way that is positive, progressive and participatory.

#03

To empower Millennials to embrace the challenge of building and shaping democratic institutions that fit the needs of the 21st century.

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WHAT MILLENNIAL ARE YOU?

FEPS commissioned an international statistical segmentation to determine the most prominent “types” of millennial. This made use of data that distinguishes characteristics between the different participants so as to see how best to approach people from each segment. Please note that these segments are not gender-specific. The names used are to enable an effective visual representation of the characters that emerged from the study.

Lucas

LUCAS

ARCHETYPAL MILLENNIAL

Lucas likes to go with the flow.  When it comes to issues ranging from taste in music or films to political orientation, he tends to be a follower rather than a leader. He shares some characteristics with most other millennials but none of these characteristics stand out in any meaningful way compared to the others. He is the archetypal millennial: his tastes and preferences are the definitive mainstream for the millennial generation.

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Maria

MARIA

IDEALIST

Maria is an instinctive idealist, and is the most likely of all types of millennial to be heavily involved in different aspects of culture, politics, religion and the arts. She is the most highly educated of the six and likes to use her talents by getting in community activities and volunteering. She craves knowledge, and enjoys the process of learning. She is aspirational both in professional and intellectual terms. People involved in policy development tend to identify closely with Maria.

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Javi

JAVI

BUDDING ENTREPRENEUR

Javi is ambitious. He is motivated by a desire to effect change in the world around him but also to attain a measure of personal financial success. He does not see political activity as a way to make things happen. While he may have fewer qualifications or come from a lower income background than others, he is determined to achieve a level of social mobility. As such, he is the most entrepreneurial of the group. When not working hard, he takes an interest in gaming and new technology.

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Anna

ANNA

NON-CONFORMIST

Anna is disengaged from mainstream politics but not apathetic. She cares about the world around her and her disengagement is a conscious position and worldview. She has had occasional involvement in the anarchist club at her university and goes to protests about the issues she cares about. She shares certain characteristics with Maria and, given time and more exposure to political thought, she may become more engaged. For now, however, she is still angry at the system and remains a determined non-conformist.

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Layla

LAYLA

COMMUNITY SPORTSTAR

Layla loves sport, whether watching or participating. As such, she loves to get involved in local clubs and she is very much engaged in her community. She regularly gets involved in and leads sponsorship and fundraising activities in her local area to raise money for clubs, organisations and other good causes. However, her community spirit rarely translates to political activism or involvement. Taking care of her fitness and health is very important to her sense of identity.

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Pedro

PEDRO

LAIDBACK OBSERVER

Pedro is a laidback observer of life. In politics, he is the most apathetic of the group and it will be a challenge to get him to vote or engage at any meaningful level. He might attend a protest if his friends bring him along but this would be a rare occurrence. His attitude to politics extends to other areas of life and he is unlikely to participate in clubs, associations or other civil society organisations. He likes to be left to his own devices and not to have too many commitments.

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Why are so few young people

interested in politics?

Devider The question should be, Devider

Why are so few politicians interested

in young people?

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Norwegian Millenial

Interest in politics

% very interested

Quote Start

...the parties promise a lot, but few of the things get carried out. It therefore becomes empty words/promises and politics doesn't seem so truthful, and the interest disappears.

Norwegian millennial
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0%

Turkey

0%

Germany

0%

Italy

0%

Austria

0%

UK

0%

Bulgaria

0%

Norway

0%

USA

0%

Poland

0%

Chile

0%

Canada

0%

Hungary

% who felt the views of young people were largely ignored by most politicians

Quote Start

Politicians can win the trust of the young generation when they start to listen to them and keep their promises

Turkish Millennial
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Bulgaria

0%

Italy

0%

Chile

0%

Turkey

0%

Poland

0%

Canada

0%

UK

0%

USA

0%

Hungary

0%

Austria

0%

Germany

0%

Norway

0%

Do politicians and politics deliver on ensuring the best possible future for young people?

(% agreeing)
Germany

97%

Turkey

79%

Norway

78%

Austria

34%

Hungary

27%

Bulgary

24%

View more countries

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Factors affecting future quality of life

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Factor One

The national economy 84%

Factor Two

The global economy 84%

Factor Three

New Developments in technologies and connected devices 82%

Factor One

The national economy 84%

Factor Two

The state of the environment 87%

Factor Three

Education 89%

Factor One

New developments in technologies and connected devices 87%

Factor Two

The national economy 84%

Factor Three

The global economy 83%

Factor One

Education 94%

Factor Two

The state of the environment 94%

Factor Three

The national economy 93%

Factor One

The state of the environment 81%

Factor Two

New development in this technologies and connected devices 81%

Factor Three

The national economy 81%

Factor One

The national economy 83%

Factor Two

Decisions made by politicians in Hungary 81%

Factor Three

The state of the environment 79%

Factor One

The global economy 87%

Factor Two

New development in technologies and connected devices 86%

Factor Three

The national economy 86%

Factor One

The national economy 92%

Factor Two

Decisions made by politicians in Norway 85%

Factor Three

The state of the environment 82%

Factor One

The national economy 87%

Factor Two

New development in technologies and connected devices 87%

Factor Three

The global economy 85%

Factor One

Education 91%

Factor Two

The economy 91%

Factor Three

The threat or reality of war 89%

Factor One

The national economy 80%

Factor Two

The global economy 73%

Factor Three

Decisions made by politicians in the UK 77%

Factor One

The national economy 82%

Factor Two

New developments in technologies and connected devices 79%

Factor Three

The global economy 78%

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Are They Happy?

While Millennials are optimistic and happy overall,many feel that they have been raised to have high expectations that have not been met.

Quote Start

I feel the cost the of living seems to rise every day but our pay isn't, it gets so frustrating because as a young child you’re encouraged to go out and become successful and you'll be happy and things will be easier but that's not the case.

USA Millennial
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Germany

0%

Poland

0%

Italy

0%

UK

0%

Hungury

0%

Canada

0%

USA

0%

Austria

0%

Norway

0%

Download the country reports

MD Blog

Analyse this. Submit your blog opinion posts about millennial engagement with politics and read expert views from around the world

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Events

Wed 29 October

Millennial Dialogue: First Brainstorming Session

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Thu 22 January

Youth Employment Conference

Presentation of Millennial Dialogue Research at a youth employment conference hosted by ItaliaLavoro in Rome.

RomeRome Learn More Learn More

Fri 23 January

Youth Employment Conference (1)

Presentation of Millennial Dialogue Research at a youth employment conference hosted by ItaliaLavoro in Rome.

RomeRome Learn More Learn More

Tue 24 February

FEPS - Global Progress: Millennial Dialogue Seminar

Center for American ProgressCenter for American Progress Learn More Learn More

Wed 25 March

Broadbent Institute Progress Summit

Presentation of Millennial Dialogue research.

OttawaOttawa Learn More Learn More

Tue 05 May

Millennial Dialogue Report Launch: Germany

Berlin, GermanyBerlin, Germany Learn More Learn More

Fri 12 June

PES Workshop on Voting Abstention

Presentation of the Millennial Dialogue pilot report

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Wed 30 September

Millennial Dialogue Task Force meeting

BrusselsBrussels Learn More Learn More

Thu 05 November

Millennial Dialogue Report Launch: Austria

Vienna, AustriaVienna, Austria Learn More Learn More

Fri 06 November

Millennial Dialogue Report Launch: Norway

Oslo, NorwayOslo, Norway Learn More Learn More

Mon 09 November

Millennial Dialogue Report Launch: Bulgaria

Sofia, BulgariaSofia, Bulgaria Learn More Learn More

Fri 13 November

Millennial Dialogue Report Launch: USA

Washington D.C., USAWashington D.C., USA Learn More Learn More

Tue 26 January

Millennial Dialogue Task Force meeting

BrusselsBrussels Learn More Learn More

Fri 12 February

Millennial Dialogue Report Launch: Turkey

Istanbul, TurkeyIstanbul, Turkey Learn More Learn More

Thu 10 March

European Student Union Convention

Presentation of the Millennial Dialogue Research

AmsterdamAmsterdam Learn More Learn More

Fri 01 April

Millennial Dialogue Report Launch: Hungary

Budapest, HungaryBudapest, Hungary Learn More Learn More

Mon 18 April

Call to europe vi: millennials and politics

More details coming soon.

Management Centre Europe (MCE) Conference Centre, Rue de l'Aqueduc 118, 1050 BrusselsManagement Centre Europe (MCE) Conference Centre, Rue de l'Aqueduc 118, 1050 Brussels Learn More Learn More

Fri 20 May

Millennial Dialogue Report Launch: South Africa

Pretoria, South AfricaPretoria, South Africa Learn More Learn More

Fri 17 June

Call to Europe VI: Millennials and politics

More details coming soon.

Management Centre Europe (MCE) Conference Centre, Rue de l'Aqueduc 118, 1050 BrusselsManagement Centre Europe (MCE) Conference Centre, Rue de l'Aqueduc 118, 1050 Brussels Learn More Learn More

Sat 18 June

Call to Europe VI: Millennials and politics

More details coming soon.

Management Centre Europe (MCE) Conference Centre, Rue de l'Aqueduc 118, 1050 BrusselsManagement Centre Europe (MCE) Conference Centre, Rue de l'Aqueduc 118, 1050 Brussels Learn More Learn More

Fri 16 September

Millennial Dialogue report launch Mozambique

Maputo, MozambiqueMaputo, Mozambique Learn More Learn More

Analysis